marketing gone too far saw shrek 2 w/the fam over the weekend. really good movie. i suggest everyone see it even if you don't have kids. that being said, i went to the grocery store today & couldn't believe what i saw. every single freakin' aisle had at least one product w/shrek on it. cereal. granola bars. chips. soda. fruit snacks. waffle sticks. toaster strudel. gogurt(oh so cutely renamed ogurt, get it? ogre plus yogurt.). now, i understand we are in the time of uber marketing for movies, but this just takes the cake. if i had not already seen the movie, all this shoving of an ogre down my throat would have made up my mind not to see it. has there ever been a more promoted movie?
